Those two readers of mine* that lived through the 70s know that tagline.
Anyway, a lazy (and somewhat accurate) term for developing women's-specific gear is to "pink it and shrink it". Make it somewhat smaller and give it a girly color and the ladies will spend, spend, spend as something was developed specifically for them. Back in WI I came across these on sale at the Monona Menards:
OMG!!1!, isn't that 7/8-scale hammer just soooo cute?? The bottom set is labeled for repairing and redecorating. Not for remodeling or renovating.
I wonder if it was going to be free after rebate in a Sunday circular.
*also my only readers.